artist demo reel

About Us

What an artist needs to truly succeed is a champion, a dedicated team who knows the artist beyond the music, and believes in their journey wholeheartedly. 902HipHop prides itself on understanding the specific individual needs of each artist they work with. Committing to full-service artist management and music licensing and sync, our primary focus is creating one-of-a-kind opportunities both nationally and internationally to ensure that potential is maximized for each respective artist. 902HipHop works collaboratively with music supervisors and sync teams from Canada, to the U.S to the U.K to provide high-quality one-stop shop clearable hip-hop music for TV & Film music placements.

Current Placements:

  • Melissa MacMaster

    Melissa MacMaster

    Founder / Owner

    The company’s founder, Melissa MacMaster, has gained valuable business management experience from her previous roles working in Atlantic, Canadas entrepreneurial eco-system and start-up community for over 7 years as a business development officer and cofounding the Global Youth Innovation Network in Benin, West Africa. Transferring her high caliber skill set to the music industry and successfully launching 902Hiphop an artist management and music licensing and sync company. 902HipHops expertise has created incredible talent and has solidified Halifax as a major player in the Canadian hip-hop music industry.

  • Sarah Aldridge

    Sarah Aldridge

    Sync & Licensing Manager

    Sarah began working in the underground hip-hop and electronic scene in Montreal after filming a documentary which explored the ways in which gender frames an artist’s position in the hip-hop scene. Starting with curating and planning after-hours parties, Sarah moved into hosting weekly events. After moving home to Halifax she dove into the local scene joining the team at the Halifax Pop Explosion, a four-day music festival, as the Production Coordinator. During this time, Sarah had the opportunity to work with an amazing and dynamic group. Sarah is now the music and licensing manager for 902HipHop, where she gets to link the narratives of 902HipHop artists to specific moments in TV & Filmtv.

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